Educate

Design Thinking (EDIPTS)

Let’s explore opportunities for the development of new innovative products, services and customer experiences, whether you are an established business or a start-up. We’ll use our proven framework which includes design thinking (EDIPTS) and lean start-up methodologies. We’ll coach you through the workshop experience with our own Firebrand flavour so you and your team can learn a reusable structure to establish Customer Connection, Concept Creation, Opportunity Exploration, Rapid Prototyping, Test and Challenge, Communication through Story, how to test and apply it to any business problem. It’s fast, dynamic, boosts creativity and embraces an inclusive culture. It will look a little like we have shares in 3M Post-its... we promise we haven’t! We can deliver this workshop digitally too, virtual Post-it notes included! The approach we take is called design thinking, a term coined by IDEO’s David Kelley. Companies such as Apple, Airbnb, Air New Zealand, Icebreaker, Nike, Xero, Tesla and Uber were founded on dreaming, discovering and design thinking, as have some of our own award winning products like Youth Employment Success.

So how does it work? We get together with the key communicators in your team - the folk that make it all happen and the people that communicate with your customers. We gain insights by talking to your team and your customers in a way you haven’t before, providing useful evidence to base our decision making on. We can be creative but make informed decisions on how we go about spreading the word. It doesn't end there if you don't want it to.

Firebrand’s marketing strategists and UX designers take on the role of coach and many of our marketing and digital transformation projects begin with workshops. Our team will facilitate and lead you through the early strategic phases of projects and you’ll get to know one another pretty well! When projects go live your digital marketing, brand story and social channels are going to need some love to support your take-to-market strategy. We can do this for you or we can offer training and ongoing mentoring, coaching and support.

We are a proud member of the Regional Business Partner Network

Regional Business Partners Support, Recovery & Re-Set

Are you a small to medium size tourism business in the Queenstown-Lakes District? Great news - MBIE has released funding specific to your region to help support, recover & reset your tourism business!

As we all know, the tourism industry has been severely impacted by the effects of Covid-19, and what better way to get back on track than to engage in advisory & implementation support to set your business in good stead for the future.

What’s available?

Advisory Workshops (The Planning/Strategising) up to the value of $5000

Website Audits: Is your website performing at its best? Through interactive sessions we will guide you through the process of auditing your website, introduce you to key tools such as Google Analytics that measure your sites performance and identify opportunities & improvement recommendations based on our best practices.

Social Media: A series of workshops where we take you on the journey of how to create strategic, engaging content that speaks to your target audiences. Everything from how to create killer visuals, to recommendations & training in digital tools that will make managing your social media in-house more manageable.

Google AdWords: Search and discover the world of Google through a series of advisory sessions that are designed to provide you with a solid knowledge-base on how to drive traffic to your website.

Marketing Strategy: Uncover and discover your brand's marketing opportunities through workshops that are guided by strategy, how to research, the importance of benchmarking, identifying your target audiences (and where they live in the digital world) how to develop key messaging and most importantly, identifying what key marketing tactics best suit your business.

Implementation Support (The doing) up to the value of $5000

The digital world is your oyster! Under the implementation funding, we start with an initial conversation with you about your businesses digital needs and identify key areas for development. This includes proposed services Firebrand can provide for you such as:

• Marketing Strategy
• Shopify & Silverstripe Websites - Start, build & grow
• Social media management
• Google Adwords management
• Videography & Photography
• Branding Design
• Print procurement
• Marketing Campaigns

Interested? Get in touch!

If your business is physically located within the Queenstown Lakes District and is a ‘tourism business’, please register with Regional Business Partners here.

If you are already registered, email support@otagorbp.co.nz or by contacting your Growth Advisor.

Coaching & Group Training

We offer public workshops, private group training and one-on-one options. This is a great way to get up to speed on storytelling, digital marketing and social media too.

Roadblocked?

Traction is important. We have great connections and if we can't help you we'll refer you to someone who can. That goes for funding too. We have a number of options including our registration as a Regional Business Partner.