Farra Engineering
A long-standing Dunedin engineering brand, Farra lifts higher with a bold new style.
The Brief
Farra is an integrated, full-service engineering company that traces its Dunedin history way back to 1863. Farra's expertise spans heavy machining, fabrication, sheet metal, stainless and industrial engineering design. Previously focused very much on the doing (like most Dunedin engineering companies), there was a need to showcase Farra's capabilities to achieve growth in the right areas. Cue team Firebrand! We were engaged to guide the company through the process and build a digital platform to celebrate success. Nailed!
The Solution
Firebrand developed a brand positioning strategy for Farra to present the incredible work they do along with the passion and expertise that goes into every project. An emphasis was placed on Farra's design-led solutions, customer-focused approach, bold innovations and the company's consistent pushing of boundaries.
We designed a fantastic new website to take Farra's vision online with high-resolution imagery and a strong, confident style. A simple navigation structure guides users through the company's stunning case studies, showcasing Farra's wide array of capabilities. Firebrand's full service offering delivered everything from brand positioning direction and design through to videography, photography, content writing and marketing.
The Result
Farra's beautiful new digital presence has lifted the team's desire to showcase even more of what they do. Through the integration of Hail, the team is already keeping content fresh with the stories and insights into Farra's amazing work. The fresh new website and bold style is keeping people engaged, improving the bounce rate and increasing the number of pages viewed per session. The Adwords campaign has had a high click-through rate and resulted in a large number of calls and drop-ins for Farra's new powder coating plant.
"Firebrand partnered with Farra effortlessly and heard and understood our requirements. Our main goal was to communicate our scale & break the market perception of operational business silos. The website was redesigned from scratch with the process being uncomplicated, painless, and delivered on time. Both Farra and Firebrand are jointly proud of the outcome."
