Mild Red

A clean, fresh look for this premium and iconic New Zealand fashion brand.

The Brief

Mild Red is a premium New Zealand fashion label based right here in Dunedin. The label specialises in textural, sculptural, monochromatic knit and woven collections that are described as having a tough elegance. After Mild Red undertook a brand refresh, it was time for the website to do the same. So they approached Firebrand to set them up on the Shopify Platform with a fresh, new, modern ecommerce website.


The Solution

The website needed to reflect the brand's premium positioning throughout. This was achieved through beautiful product imagery and a clean, minimalist design that reflected the brand. The imagery has a consistent and high end feel and the Shopify platform provides an easy to use interface and cart functionality to keep the purchase process nice and easy.

The Result

The result is a sleek, clutter-free website that allows Mild Red's beautiful products to shine through. If quality, contemporary fashion is up your alley - make sure to have a browse through their collections. They are gorgeous pieces, and we were proud to be chosen as digital partners to help them through this transformation journey.