Oritain
As a truly global company, Oritain provide scientific traceability methods to prove product provenance and authenticity for brands such as Lewis Road Creamery, Silver Fern Farms and GE Healthcare.
The Brief
Oritain provides excellence in product traceability, protecting the reputation of businesses and the trust that consumers have placed in them. Utilising leading edge technology, the company works with a broad range of industries. Oritain uses advanced science to measure trace elements and isotopes within a product and narrow its origin down to a set geographical region.
The vision for Oritain's new website was to highlight the technology that Oritain use and the increased trust that brands can gain from consumers. The website also needed to show the huge list of global partners that Oritain work with.
The Solution
The creativity within the Firebrand team has allowed us to produce a striking yet simple design that let's Oritain's content shine. Our design process was made easy by leveraging the strong brand and vision held by Oritain. The highly visual design showcases Oritain's global partners ensuring brand equity for these companies. Through the integration of Hail news, industry updates and case studies are interwoven throughout the website. With a growing consumer desire for fresh and safe food, the new solution includes a traceability and verification feature allowing a shopper to enter a code found on their product to verify its origin and authenticity.
The Result
Oritain's new web presence has enabled them to showcase updates within the industry through Hail’s publishing tool. The easy nature of the platform means multiple team members around the world can easily keep website content fresh. Through conversion tracking Oritain are able to measure the success of lead generation.
"Thanks for being our partner of choice for the strategic rebuild of our new website. It was great to work in partnership to be able to articulate Oritain’s complex scientific offering through a complementarity architecture in a way that makes it simple and accessible for our B2B and B2C customers. It was great fun working with the Firebrand team and we are stoked with the new site you so beautifully built for us."
